From 1 star to 4.5 stars
Weight Watchers is the world's leading provider of weight-management services that boasts a community that holds over 40,000 meetings each week.
With such a huge consumer base, Weight Watchers needed a better way for members to receive constant group support and learn about healthy eating patterns, all in real-time and right from their phone.
We played an essential role in bringing Weight Watchers' ideas through strategy to execution. Key mobile developments included Weight Watchers barcode scanner app for iOS and Android devices with APIs that tie into other Weight Watchers apps. Strategic updates were also made to the Weight Watchers tracker app for iOS and Android, available both in the U.S. and internationally.
Acknowledging the success of their initiatives, Weight Watchers views mobile as a key part of their member engagement strategy. Mobiquity continues to work with Weight Watchers on design and development for their mobile solutions.