CONSUMER

Gaming Goes Green

By using gamification to incent and reward people, businesses and communities to participate in recycling programs, Recyclebank is changing the way people produce less waste and live more sustainable lifestyles.

Challenge

When Recyclebank came to Mobiquity for help moving its mobile strategy forward, the company already had a functioning app and an established and engaged customer base. With uninspiring design, no storage, limited functionality and a standard interface, however, Recyclebank’s app had run its course.

Solution

Through an intense initial strategy session, Mobiquity was able to quickly assess Recyclebank’s objectives and establish a comprehensive list of key features needed to increase user engagement, emphasize context-aware interactions, and ultimately achieve a greener environment - all to be developed within an expedited six-week schedule to meet the Earth Day deadline. Mobiquity integrated its behavioral analytics solution deltaIQ™ to accelerate implementation and capture rich behavioral data.

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Results

As promised, Recyclebank’s new and improved app went live on April 22, 2015 - Earth Day. The new release gained unsolicited promotion as a featured app on Apple’s Earth Day 2015 section in the App Store.

  • Delta IQ insights are providing insight into new behavioral segments and z profiles
  • Recyclebank are identifying the potenital to optimize user interaction with driving engagement, recycling education and local reward redemption
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Services

  • Box 0
  • UX + Design
  • Development

Platforms

  • iOS
  • Android

“I have an immense amount of appreciation for the work Mobiquity did on the mobile app and getting us to this stage. Compressed time frames, revolving priorities and ten years of legacy thinking and infrastructure made this an extremely challenging effort. I remain very impressed with the Mobiquity team, process, professionalism, and the resulting product. Very much looking forward to the next phases.”

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Paul Winn, Executive Vice President and General Manager, Recyclebank

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