Tech Goes for Gold in Rio

Topics
AI
Author
Mobiquity Inc.
Publication Date
12 August 2016

Tech Goes for Gold in Rio

Technology and innovation are changing the way we experience the Games

The 2016 Games – along with their world-class competitors – have taken over Rio! And while you’ve probably seen the stellar athletic performances, you might have noticed that technology and innovation are also in top shape. NBC and the BBC are broadcasting both in 4K and virtual reality, and two drones (yes, drones) are filming the rowing teams up close and personal. If the pool is more your scene, underwater robots are capturing all of the action at swimming, diving, and synchronized diving events.

That’s not all in the water. BMW’s latest technology, created specifically for Team USA, is analyzing every last detail of the swimmers’ form to help them improve their performance. Perhaps this explains why the American swimmers have already won 20+ medals, including Phelps’ three golds. Might we also add that Swarm Intelligence, an AI platform that makes predictions based on group-think, forecasted Phelps would take three gold medals from the Games. As he still has a few races to go, it’s possible that he’ll have defied the expectations of this AI solution by the time you’re reading this.

The Future

We’ve all seen how technology is impacting major events – from political elections to the World Cup and now the Rio Games. As it evolves, we’ll have an even closer seat to the action through improved broadcasts as well as increasing access to content and information. Who knows? With the rise of data and analytics, we might even know what happens before it takes place. Meanwhile, in the case of sports, the already seemingly super-human athletes will leverage this information to further optimize their talents.

What About Us
Digital innovation is clearly changing our engagement around world events. Gone are the days of waiting for the evening television broadcast to catch up. We now have a steady flow of real-time content to see exactly what we want, when we want, on whatever channel we want. Not to mention, technologies like social media are enabling us to share these experiences more closely with others. Talk about bringing the world together!

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