With such a huge consumer base, Weight Watchers needed a better way for members to receive constant group support and learn about healthy eating patterns, all in real-time and right from their phone.
Despite being the leading internet-based weight management service provider, going mobile was quickly becoming the next necessary step for Weight Watchers. To do this, they made improving mobile experience for members their top priority. We formed a strategic partnership with Weight Watchers to help make their future mobile aspirations a reality.
We played an essential role in bringing Weight Watchers' ideas through strategy to execution. Key mobile developments included Weight Watchers barcode scanner app for iOS and Android devices with APIs that tie into other Weight Watchers apps. Strategic updates were also made to the Weight Watchers tracker app for iOS and Android, available both in the U.S. and internationally.
Acknowledging the success of their initiatives, Weight Watchers views mobile as a key part of their member engagement strategy. Mobiquity continues to work with Weight Watchers on design and development for their mobile solutions.
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