Wawa

Convenience To-Go

Rewarding loyalty and making life easier for customers on the go. We built a mobile platform that gave Wawa’s customers a new way to order ahead, collect rewards, and conveniently make mobile payments.

Challenge

 

After working with Mobiquity on their incredibly successful first mobile app, Wawa, the beloved regional chain of convenience stores and gas stations, reengaged Mobiquity to evolve its Order Ahead application to align it more with Wawa’s brand standards. Customer experience is the foundation of Wawa’s culture so a user-friendly journey through order placement, payment and pick-up of fresh, fast food was a must, as was ensuring the app both looked and felt like a true extension of the Wawa brand that so many know and love.

 

Solution

Working with the Wawa Mobile team, we redesigned the Order Ahead app from front to back to provide the best possible experience for customers. While the app retained its original features -- including the ability to order ahead or in-store, pay for purchases, and earn and redeem rewards, it received a complete overhaul throughout the design and build process. We introduced new in-app features, like a dynamic home screen and updated menu browsing, along with innovative back-end technologies to improve the app’s agility and lessen time to market for future enhancements.

In the end, we created a unified experience across multiple platforms that enabled Wawa to:


  • Further enhance and increase customer traffic, spending, and brand loyalty
  • Leverage customer analytics to drive personalized content delivery
  • Streamline the path-to-purchase and reduce in-out time through the store
  • Integrate with mobile loyalty and payment

 

Result

The Wawa "Order Ahead" app utilizes AWS services to create a fully auto scaled solution for the mobile ordering system that has led to multiple performance improvements for Wawa, such as:

  • Operational deployment times drastically reduced from hours to 10-15 minutes
  • Discrepancies between app instances across iOS and Android removed with the move to the React Native programming language
  • Significant increase in rewards members and order frequency since application launch

The end result is a more secure, convenient and consistent customer experience that serves to enhance Wawa’s much-loved brand. We are continuing to work with Wawa on its long-term evolution as it aims to be the neighborhood hub for true, community-centered convenience.

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How We Work

We establish partnerships with our clients, working as a part of their team, to innovate, create and execute their digital transformation journey.