Reinventing The Event Experience Again: Mobiquity Delivers AWS re:Invent 2018 Mobile App For the second year in a row, AWS asked us to design and build the official mobile app for re:Invent, its flagship user conference. And while we transformed the event in 2017, we were determined to reinvent the experience once again with this year’s release. Read More
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Thought Leadership

Your 2018 Marketing Goal Should be Retention

In the past, the marketing funnel stopped at acquisition - whether it was measured as a download, email open, click or call. That was the Key Performance Indicator (KPI) that defined success for marketers. Now that the customer journey is much more dynamic and tech driven, the acquisition piece is not the only KPI that marketers are responsible for. Retention should be the new KPI that your campaigns and engagement strategies deliver on. Retention protects the investments you’ve made in acquisition.