A New Way To Eat Fresh? Subway Introduces Self-Serve Kiosks

Subway customers in select locations now have a new way to order their beloved footlongs. The restaurant chain has introduced in-store, self-serve kiosks as part of its broader Fresh Forward initiative to transform its customer experience.

Guests can use the kiosks to scan the menu, customize their sandwich, and pay using a credit card or debit card. For those customers who want a truly digital experience, they can also use Apple Pay or Samsung Pay.

Streamlining the order process is just the beginning for Subway. It has also created a separate preparation area for kiosk orders as well as a designated area where customers can pick up orders placed via kiosk, mobile app, or Messenger bot to further reduce wait times and in-store crowding.

Among the other changes that Subway has made to its guest experience, Fresh Forward restaurants have fresh vegetable displays and new menu items in addition to colorful décor, free Wi-Fi, and comfortable seating with USB ports. As described in a press release from the company, these updates are intended to offer a more welcoming environment.

With its announcement, Subway follows in the footsteps of several quick service restaurants that are already experimenting with kiosks - including Panera, Taco Bell, and McDonald’s. Such solutions have been proven to drive increases in average order volume, improve on brand loyalty, and deliver improved efficiencies - like helping Panera to reduce its average wait time to order by nearly 88%.

This is the first article in Mobiquity’s latest effort to serve up the freshest news impacting the quick service restaurant space. Check back often to stay up-to-date, or subscribe to our blog to have our newest posts delivered straight to your inbox.