Reinventing The Event Experience Again: Mobiquity Delivers AWS re:Invent 2018 Mobile App For the second year in a row, AWS asked us to design and build the official mobile app for re:Invent, its flagship user conference. And while we transformed the event in 2017, we were determined to reinvent the experience once again with this year’s release. Read More
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Events

Brian Levine, VP Of Strategy & Analytics, To Judge MIT $100K Pitch Competition

Courtney Ford / November 5, 2018

It's always exciting when one of our own works to drive innovation in our local communities. So, we're glad to spread the word that Brian Levine,  VP of Strategy & Analytics, is judging the upcoming MIT $100K Pitch Competition.

News

Reinventing The Event Experience Again: Mobiquity Delivers AWS re:Invent 2018 Mobile App

Mobiquity Inc. / November 1, 2018

For the second year in a row, AWS asked us to design and build the official mobile app for re:Invent, its flagship user conference. And while we transformed the event in 2017, we were determined to reinvent the experience once again with this year’s release.

Events

Mobiquity Will Be At AWS re:Invent 2018!

Courtney Ford / October 23, 2018

Mobiquity is looking forward to attending this year's re:Invent conference in Las Vegas. As an AWS Premier Consulting Partner, we're bringing our team of consultants, designers, developers, and cloud advisors to join the AWS community for an action-packed week of education, collaboration and interaction.

Events

Meet Mobiquity At Backbase Connect 2018

Mobiquity Inc. / October 19, 2018

Demanding customers and increasing competition require banks to fundamentally rethink the way they work and adopt a customer-centric approach. Banks must deliver an experience that customers enjoy and benefit from on a daily basis.

Thought Leadership

Design Systems From A Professional Services Perspective

Stephan Takken / October 17, 2018

A professional services company runs entirely on the expertise of their people, offering clients what they don’t already have. Mobiquity is this kind of company, helping clients build digital products and services.

Events

Connect With Mobiquity At The 2018 Connected Health Conference

Courtney Ford / October 15, 2018

As technology advancements continue to shift the healthcare world,  we're looking forward to the 2018 Connected Health Conference in Boston. This year's theme, Balancing Technology and the Human Element, will explore a key topic facing today's providers, healthcare business leaders, and researchers - integrating advanced technologies in healthcare delivery, wellness, and daily living.

Thought Leadership

Shortcuts For Delivering Frictionless Applications With Siri

Alessio Roberto / October 10, 2018

One of the most common questions our clients ask about their mobile apps is how to keep users engaged after they initially download the app. After all, if a brand is going to invest precious resources into its app, it wants to ensure this investment is paying off!

Thought Leadership

Dynamic and Data-Driven

Melanie Kyrklund / October 3, 2018

Melanie Kyrklund is a senior data consultant at Mobiquity. She joined the company in September 2018, after nearly 15 years of working with data for companies such as Booking and Staples. Melanie is passionate about data as a product and enjoys delving into the customer journey to continually improve user experience from a data driven perspective. She is excited to share her own journey as a rising star at Mobiquity.

Thought Leadership

Comfort And Adventure — Life In Amsterdam At Mobiquity

Kashyap Parmar / September 26, 2018

After many years of being in business, Kashyap Parmar took the long way to end up at Mobiquity in Amsterdam. Now he’s living an explorative and comfortable life in the Dutch capital.

Events

Mobiquity Will Be At InsureTech Connect 2018!

Courtney Ford / September 18, 2018

Next month, the insurance community will gather together at InsureTech Connect to discuss the complex challenges facing the industry. 

Thought Leadership

How I Turned My Hobby Into A Career

Coen van Mourik / August 22, 2018

From jobs in the Netherlands, Poland, and the UK, I gained extensive knowledge and experience. But then, the question became: What’s next? The answer: Mobiquity’s European Headquarters in Amsterdam.

Events

[VIDEO] Talking #VoiceFirst With Rebecca Evanhoe, VUI Designer

Courtney Ford / August 21, 2018

What does writing voice utterances have in common with loading a canoe?

Thought Leadership

When You See Someone Somewhere Using Something You Created

Yonatan Ziv / August 8, 2018

When Yonatan Ziv was fourteen, he was already building computer games. He enjoyed a solid career as a user experience designer in Israel but wanted to go further.

Events

Vote for Mobiquity in the SXSW 2019 PanelPicker!

Courtney Ford / August 7, 2018

In today’s connected world, disengagement is rampant. Context switching is at an alarmingly high rate as brands struggle more than ever to meet actual human needs.

Thought Leadership

From Ferrari To Mobiquity

Alessio Roberto / July 23, 2018

He started at Ferrari, ran into a step-tracker in New York, fell in love with apps, and saw an opportunity at Mobiquity that was a great fit.

Alessio Roberto: “When you talk about food, there is only one language that makes sense for doing so — Italian. OK, I’m known around here for frequently talking about good food and good health. I just can’t help myself — I’m Italian. Good food and health are just about the first things you’re aware of.”

Events

Rebecca Evanhoe, VUI Designer, To Speak At VOICE Summit

Courtney Ford / July 5, 2018

With an estimated 33 million voice-first devices in the US, you don't have to convince us that voice is here to stay. So, when we found out that we could gather together with the conversational design community at VOICE, a three-day summit sponsored by Amazon Alexa later this month, we jumped at the opportunity. 

Events

See Mobiquity At The AWS Summit New York!

Courtney Ford / July 2, 2018

Attention cloud enthusiasts in New York City! If you aren’t attending this month’s AWS Summit, we encourage you to register now.

Voice-Plus

Amazon Transforms The Hotel Experience With Alexa For Hospitality. And Why Hospitals Should Take Note.

Courtney Ford / June 27, 2018

Alexa is checking in!

Thought Leadership

Data is King and The King is Capricious

Vesa Muhonen / June 27, 2018

Armed with a PhD in cosmology, the science that studies the general structure and evolution of the universe, he left Finland for Amsterdam… and was sold.

Voice-Plus

Digital Innovation Cannes Drive Change For Good: Our Recap Of The Cannes Lions Hackathon

Lionell Schuring / June 25, 2018

We’re back from Cannes Lions - the world’s biggest festival for creativity - where we participated in last week’s “Change For Good” hackathon hosted by our partners Amazon and AWS, along with Huge and advocacy platform Global Citizen. While we were sad to leave the beautiful scenery behind, we’re eager to share our recap of the event.

News

Mobiquity Selected To Participate In "Change For Good" Hackathon During Cannes Lions

Sydney Fenkell / June 11, 2018

At Mobiquity, we’re all about improving the lives of others through digital innovation. So when we got the opportunity to do just that at Cannes Lions - the world’s biggest festival for creativity - we couldn’t wait to share the news.

Events

We're Looking Forward To Forrester's 2018 CXNYC Forum

Sydney Fenkell / June 7, 2018

Radical innovation is pursued by companies that are driven by CX, not just informed by it. 

That’s a belief we can surely stand behind. It’s also the guiding theme of Forrester’s upcoming customer experience forum in New York City.

Thought Leadership

Your Goal is Mine, My Goal is Yours

Jieke Pan / June 6, 2018

He has a Chinese and Portuguese background and is fluent in several languages. As Backend Team Lead and Senior Tech Manager, deriving the optimal quality from a team consisting of people with very different cultural backgrounds is second nature to him.

Thought Leadership

Human Brains Need Help Making Decisions

Coen Jonker / May 23, 2018

Coen Jonker works in a small, fun team of eight young people, who help clients understand their data, exploit it to improve decisions, and create a more prosperous future.

Events

See You at AWS Summit Benelux 2018

Mobiquity Inc. / April 30, 2018

Come take a peek into our kitchen

The Hague is the place to be, and once again, it will prove itself at the AWS Summit Benelux 2018. Taking place at the World Forum on the 31st of May, 2018, this free event will gather together thousands of cloud fans to discuss all things AWS. Get ready to clear your schedule for interesting keynotes, breakout sessions, world-class networking, and the hottest insights into the newest technologies.

Events

Mike Welsh, Chief Creative Officer, To Talk Innovation At May 3rd Philadelphia Event

Sydney Fenkell / April 13, 2018

It's safe to say that innovation is in our DNA. After all, innovation drives all that we do - from achieving digital firsts for our clients to supporting our Global Alexa Lab. So, when the Greater Philadelphia Chamber of Commerce invited us to participate in its upcoming event on innovation, we couldn't have been more excited to join in and support our community's collective capacity for breakthrough change.

Thought Leadership

Amazon Connect: The Effortless Contact Center Experience

Sydney Fenkell / April 3, 2018

It’s time to transform the contact center into the customer engagement center.

We’ve all experienced the pain. You need customer support for one reason or another. Maybe your car broke down. Or, perhaps you want to upgrade your mobile phone.

Thought Leadership

[INFOGRAPHIC] 12 Voice Use Cases For Health Systems

Steve LoSardo / March 14, 2018

Hospitals are no longer giving voice the silent treatment! As consumers continue to adopt voice assistants in their everyday lives, health systems are increasingly thinking about delivering voice solutions for patients and providers alike.

Events

See You There! eyeforpharma Philadelphia 2018

Sydney Fenkell / March 8, 2018

Ask any of our healthcare clients about their top priorities, and improving the patient experience always comes up. That's why we're looking forward to sponsoring and attending next month's eyeforpharma Philadelphia event. 

News

Mobiquity Advisory Board Chair Talks Future-Proofing Your Enterprise In New Article

Sydney Fenkell / March 1, 2018

What do Netflix, John Deere, and Progressive Insurance have in common? They were all early adopters of AI. And now, they're enjoying competitive advantages as other players in their spaces catch up. 

Voice-Plus

The Voice Generation 

John Merryman / February 26, 2018

At dinner after day one of my new role picking up Amazon and voice delivery streams for Mobiquity, our school-age children broke into a random unprompted discussion about Alexa skills for Minecraft. For 10 minutes. This conversation topic was surprising, as we didn’t have a voice device in the house at the time, and we don’t use Siri.

Thought Leadership

1-800-Flowers.com And AI: A Perfect Match

Sydney Fenkell / February 14, 2018

Love is in the air! But if you’ve waited until the last minute to send flowers to that special someone, it isn’t time to panic and run out to the grocery store for carnations just yet. 1-800-Flowers.com is here to save your Valentine’s Day with some new - and incredibly innovative - ways to shop.

Thought Leadership

Beyond Discounted Rates: How Smart Home Devices Can Transform The Insurance Business Model

Sydney Fenkell / February 8, 2018

Once a vision of the future, the connected home is no longer the stuff of science fiction. Today, connected devices are changing the way more than 29 million households go about their daily lives, up from 22 million in 2016. This growing market is opening up opportunities across a variety of industries - insurance among them as ripe for transformation.

Voice-Plus

Amazon Scores Touchdown With Alexa Ad During Big Game

Sydney Fenkell / February 5, 2018

Whether you were cheering for the Eagles to finally bring home the trophy like our colleagues in Wayne or hoping our Waltham office's beloved Patriots would secure a repeat championship, we can all agree on one thing about last night's Big Game. Amazon scored a winning touchdown with its Alexa commercial.

Thought Leadership

Your 2018 Marketing Goal Should be Retention

In the past, the marketing funnel stopped at acquisition - whether it was measured as a download, email open, click or call. That was the Key Performance Indicator (KPI) that defined success for marketers. Now that the customer journey is much more dynamic and tech driven, the acquisition piece is not the only KPI that marketers are responsible for. Retention should be the new KPI that your campaigns and engagement strategies deliver on. Retention protects the investments you’ve made in acquisition.

Thought Leadership

Beyond CES 2018: 3 Digital Health Trends To Watch

Nirav Desai / January 23, 2018

Now that CES 2018 has wound down and we've gotten our fill of buzzwords from AI and blockchain to (autonomous) vehicles, voice assistants, and wearables, what’s next?

Voice-Plus

Amazon Delivers the Conference Room of the Future with Alexa for Business

Mobiquity Inc. / December 5, 2017

During his Keynote session at AWS re:Invent on Thursday, AWS CTO, Werner Vogels, announced new Alexa capabilities that bring voice technology to the workplace. Alexa for Business now allows employees to have their very own personal assistant and enables organizations to leverage management tools and new integrations with enterprise software to build Alexa skills for the conference room and beyond.

News

Mobiquity Contributes To Design And Development Of First U.S. FDA-Approved Digital Medicine System

Mobiquity Inc. / December 4, 2017

Waltham, MA - For Mobiquity, the digital engagement provider that contributed to the design and development of ABILIFY MYCITE®, the first U.S. Food and Drug Administration (FDA)-approved digital medicine system, news of the FDA approval granted to Otsuka Pharmaceutical Co., Ltd. (Otsuka) marks an important milestone in its journey of innovation and a digital first in drug development. 

Voice-Plus

Mobiquity Partners with Inglis to Improve Lives Through the Power of Voice

Mobiquity Inc. / November 28, 2017

Mobiquity is excited and proud to have partnered with Inglis to leverage the power of voice to improve the lives of its residents. 

News

Mobiquity's Senior Data Scientist is Quoted in Dutch Article on AI and Customer Service

Mobiquity Inc. / November 21, 2017

With the continued acceleration of the digital transformation, companies are increasingly looking to new solutions to improve their customer experiences and better engage users. 

Events

Know Before You Go: The AWS re:Invent 2017 Mobile App

Mobiquity Inc. / November 9, 2017

AWS re:Invent is just 18 days away! Are you busy preparing?

We understand firsthand what it takes to plan for the event. After all, AWS asked us to design and build the official re:Invent mobile app to serve as your companion for navigating all aspects of the event and improve your experience. (Not to mention, our team is gearing up for a big presence in Las Vegas.)

News

Reinventing The Event Experience: Mobiquity Delivers The Official AWS re:Invent 2017 Mobile App

Mobiquity Inc. / November 3, 2017

Earlier this year, AWS came to us with a big request - design and build the official mobile app for re:Invent, its flagship user conference.

Events

Mobiquity at Backbase Connect 2017

Mobiquity Inc. / October 26, 2017

Mobiquity and Backbase, fueled by a similar passion to enhance digital transformation, have established a strategic partnership to create human-centric customer experiences for financial institutions.

Events

Hear Mobiquity Speak at Tech360

Mobiquity Inc. / October 23, 2017

Attending Tech360 on November 16, 2017? So are we!

Mobiquity’s own Chief Creative Officer, Mike Welsh, will be presenting on “Why Little Data is Really Big” at this year’s event. Mike will provide real examples of how little data is having a big impact on marketing initiatives for the world’s biggest brands - you’ll even walk away with actionable best practices on how your own customer data can help you deliver better experiences.

Voice-Plus

Adweek Quotes Mobiquity’s Alexa Evangelist On Future Of Voice Search

Mobiquity Inc. / October 18, 2017

Adweek has lots to say about voice. Last week, reporter Dan Tynan covered the rise of voice featuring insights from our Global Alexa Lab, and this time, he’s exploring the highlights of voice search.

Events

See Mobiquity Speak At AWS re:Invent 2017

Mobiquity Inc. / October 17, 2017

Planning your agenda for AWS re:Invent 2017?

Voice-Plus

Mobiquity Featured In Adweek Story On The Rise Of Voice

Mobiquity Inc. / October 10, 2017

We’ve said it before, and we’ll say it again. Voice is having its moment. So we’re incredibly excited that Dan Tynan, a reporter at Adweek, is listening.

Events

Mobiquity Will Be At AWS re:Invent 2017!

Mobiquity Inc. / October 5, 2017

Mobiquity is excited to attend and sponsor this year's AWS re:Invent conference in Las Vegas. As an AWS Premier Consulting Partner, we're bringing our team of consultants, designers, developers, and cloud advisors to join the AWS community for an action-packed week of education, collaboration and interaction.

Events

Join Us At The 2017 Connected Health Conference

Holly Norman / September 22, 2017

What does a connected life journey look like?

We're looking forward to discussing this very question at the 2017 Connected Health Conference in Boston. This year's theme, The Connected Life Journey: Shaping Health and Wellbeing for Every Generation, will explore a key topic facing today's providers, healthcare business leaders, and researchers - aging and the role that connected approaches play. 

Events

Connect With Us At Digital Pharma East

Holly Norman / September 18, 2017

With just two weeks until Digital Pharma East, we're getting excited to welcome the healthcare community to Philadelphia for what promises to be a great event.

News

New Research: Mobiquity’s Eduardo Barbaro To Predict User Engagement

Karina Meerman / September 13, 2017

Mobiquity’s Senior Data Scientist Dr. Eduardo Barbaro has received a full grant for his proposed research on user engagement with Dr. Ivano Malavolta of the Vrije Universiteit (VU) in Amsterdam. The grant has been issued by the Network Institute, an organization that brings together Amsterdam-based academic institutions and parties interested in their research findings and knowledge, and will further establish Mobiquity as a serious player among digital engagement providers.

Events

We're Ready To Discover The Community At HackBattles: Gainesville

Holly Norman / August 22, 2017

This Saturday, members of our Gainesville office will lend their innovation and technology expertise to benefit the local community at the HackBattles event.

Thought Leadership

Act Now or Miss Out: Supermarkets Have To Work Together

Mervyn van Dam / August 16, 2017

In July 2017, I read in the Dutch financial newspaper FD that supermarket chain Dirk van den Broek would not go into online ordering and home delivery at this time. Why? Because the costs of home delivery are too high and will result in higher consumer prices in-store. It is indeed more profitable to continue to exploit the physical distribution channel than to offer a home delivery model. Margins are slim, and competition forces delivery costs to be low. But while delivering groceries will indeed cause profits to fall in the short term, I believe this is a short-sighted decision. The loss of customers will have a bigger impact in the long term.

Events

We’ll See You At The AWS Summit New York!

Holly Norman / August 7, 2017

Calling all cloud enthusiasts in New York City! If you aren’t attending next week’s AWS Summit, we encourage you to register now.

News

A New Way To Eat Fresh? Subway Introduces Self-Serve Kiosks

Sydney Fenkell / July 20, 2017

Subway customers in select locations now have a new way to order their beloved footlongs. The restaurant chain has introduced in-store, self-serve kiosks as part of its broader Fresh Forward initiative to transform its customer experience.

Events

Mobiquity’s Joel Evans To Talk Voice At Innovation Congress 2017

Holly Norman / July 5, 2017

Listen up, New York City! Later this month, our own co-founder and VP Joel Evans will be talking all things voice at Innovation Congress 2017. This event will focus on topics related to digital trends, technology innovations, and societal shifts to help businesses stay competitive over the next 3 to 5 years.

News

Mobiquity Team Receives Second Place in Global AI Hackathon

Mobiquity Inc. / July 5, 2017

Last month, 5 Mobsters participated in the Global AI Hackathon organized by our very own Eduardo Barbaro. Our team consisted of 4 data scientists (Jeroen van den Hoven, Ruben Sikkes, Ali el Hassouni and Tim Elfrink) and one Java developer (Mustafa Dagher). Their challenge? Make news real again!

News

Independent Analyst Firm Cites Mobiquity’s Alexa Work With Nestlé

Holly Norman / June 21, 2017

Here at Mobiquity, we’ve been excited about the innovative voice experience that our Global Alexa Lab built for Nestlé since it launched last month. It turns out we’re not the only ones who think it’s worth talking about.

Events

See You There! Forrester's 2017 CXYNC Forum

Holly Norman / June 14, 2017

“Designing Breakaway Customer Experiences” is the theme of Forrester’s upcoming CXNYC Forum, and we couldn’t be more excited.

News

Mobiquity’s Own Eduardo Barbaro Organizing Global AI Hackathon In Amsterdam

Karina Meerman / June 13, 2017

At Mobiquity, we always love a good hackathon! That’s why we’re looking forward to later this month when the Global Hackathon series begins with artificial intelligence. From the 23rd to the 25th of June, the Global AI Hackathon will connect over 2,000 AI enthusiasts in 15 cities around the world to immerse themselves in machine learning bots, deep learning and neural networks. Quite interestingly, the event isn’t just for coders. Any newbie or expert who is intrigued by AI - including students, neuroscientists, designers, and idea generators - is encouraged to participate.

Thought Leadership

Improving the Chemotherapy Scheduling Process with a Digital Solution

Karina Meerman / June 6, 2017

Once a child is diagnosed with cancer, a grueling time of uncertainty begins for his or her entire family. What happens now? When will treatment start? What does treatment entail?

Mobiquity participated in the recent Dutch Hacking Health hackathon, a two-day event focused on creating innovative solutions for health and healthcare.

Voice-Plus

Talking Alexa: What Did I Miss?

Ty Rollin / May 31, 2017

“Alexa, what did I miss?”

Well, depending on how closely you follow the latest in voice, you might not have caught that Amazon’s virtual assistant will soon be providing unprompted notifications. Amazon recently announced that it will be giving Alexa the ability to alert users when information becomes available instead of waiting for them to ask for it.

Voice-Plus

Talking Alexa: Call My Doctor!

Ty Rollin / May 30, 2017

With more than 10,000 skills in the market, Amazon Alexa is taking on new use cases each and every day. The virtual assistant has come a long way from her days of providing basic information and trivia. She’s now enabling everything from smart home automations to banking transactions. And with the recent launch of the Echo Show, Amazon’s first Alexa device with a touchscreen, she’ll soon be expanding her capabilities to support more complex experiences with images, videos, and more.

News

Our Global Lab For Amazon Alexa Delivers Nestlé’s GoodNes Skill

Holly Norman / May 23, 2017

Waltham, MA - May 23, 2017 - Mobiquity, a digital engagement provider that designs and delivers voice solutions and other connected experiences for the Fortune 500, today announced that its Global Lab for Amazon Alexa has launched Nestlé’s GoodNes skill. Alexa device users can now participate in an innovative voice-plus cooking experience for browsing, selecting, and preparing their favorite recipes.

News

We Partnered With Nestlé on a Visual Voice-Plus Experience For Amazon Alexa

Holly Norman / May 17, 2017

Ready for some big news? 

Our Global Lab for Amazon Alexa has partnered with Nestlé to deliver the GoodNes skill - an innovative visual voice-plus cooking experience. As Nestlé explains in it's press release:

Events

We are Hacking Health! Are You?

Mobiquity Inc. / May 17, 2017

Mobiquity is very proud to announce that we are officially part of the team that represents the Princess Máxima Center for pediatric oncology at the Dutch Hacking Health event on 19-21 of May in Utrecht!

Events

Listen Up, San Francisco! We’ll Be Speaking At Hello Alexa

Holly Norman / May 14, 2017

Listen Up, San Francisco. We’ll be attending and presenting at Hello Alexa when it hits your city later this month!

Events

Mobiquity Shines At ABN AMRO Hackathon

Mobiquity Inc. / May 12, 2017

At Mobiquity, we’re always up for creating what’s next. So when we were given the honour to participate in a moonshot hackathon organized by ABN AMRO’s risk labs - as the only external party - we jumped at the chance.

Events

Mike Welsh, Chief Creative Officer, To Present Closing Keynote At REcon 17

Holly Norman / May 11, 2017

Calling all UX pros! If you’re based in New York City and don’t have plans next Saturday, you won’t want to miss REcon 17.

Voice-Plus

Talking Alexa: Show And Tell

Ty Rollin / May 10, 2017

Let me go on record. I believe the Echo Show will be a game changer when it comes to voice.

Announced yesterday, the Echo Show is the latest model in Amazon’s Echo family of devices. It features a seven-inch touch screen and camera along with the speakers we’ve come to expect.

Events

We’re Headed To Chicago For Forrester’s Digital Transformation 2017

Holly Norman / April 28, 2017

At Mobiquity, we’re all about digital transformation. That’s why we’re so excited to gather with fellow business leaders and technology innovators at Forrester’s Digital Transformation 2017.

Events

Meet Up With Us At the Boston Alexa Meetup

Holly Norman / April 20, 2017

If you’re based in Boston and a fan of Amazon Alexa, then you won’t want to miss the April edition of the Boston Alexa Developers and Enthusiasts Meetup.

Voice-Plus

Amazon One-Ups Google With Latest VoiceFirst Enhancement

Joel Evans / April 18, 2017

It seems like every week there’s another article running down the feature set of the Amazon Echo and Google Home. Of course, at the end of the article, the author states which one she likes better. Well, this week they’re at it again, but this time it seems that Amazon may have one-upped Google Home.

Events

See You At The AWS Summit San Francisco!

Holly Norman / April 14, 2017

As an AWS Premier Consulting Partner, we always look forward to the AWS Global Summits - and the AWS Summit San Francisco is no exception!

Thought Leadership

Contextual Experiences that Drive In-app Conversion

This blog post was written in collaboration with our partner Insert, a platform that provides in-app marketing at the speed of life.

In the age of big data, we have all grown accustomed to highly personalized online experiences. Many websites execute complex campaigns that consist of timely and relevant messaging designed to drive us down the sales funnel.

News

Partnership to Empower Children with Cancer

Mobiquity Inc. / April 13, 2017

Mobiquity is pleased to announce a partnership with Princess Máxima Pediatric Center for Oncology for the development of a digital solution that supports and empowers children with cancer and their families. The aim is to build an intuitive-to-use tool that discloses the right information at the right time in such a way that families with different backgrounds and needs feel supported.

Events

Hello Alexa Los Angeles, We’re Talking To You!

Holly Norman / April 4, 2017

Los Angeles, we’re coming for you! Mobiquity will be attending and presenting at next week’s Hello Alexa hosted by the Amazon Alexa team.

Voice-Plus

Talking Alexa: April Fool’s

Ty Rollin / April 4, 2017

Did you hear about Petlexa?

Introduced late last week, this new feature available on all Echo devices allows dogs, cats, and other pets to engage with Alexa just like us humans. Using Petlexa, our four-legged friends can activate smart toys, watch their favorite animal movies, start Spotify playlists, and even order food and treats from Amazon.com. While my dog hasn’t tried it just yet, I have a feeling she’ll really like it. (Maybe the apple doesn’t fall too far from the tree after all.)

Events

Mobiquity to Take the Stage at eyeforpharma Philadelphia

Holly Norman / March 30, 2017

Our own Ashkan Afkhami, VP & GM of Healthcare is teaming up with Mike Welsh, Chief Creative Officer, to present at eyeforpharma Philadelphia later this month!

News

Mobiquity Partners with Vrije Universiteit Amsterdam To Drive Digital Innovation

Mobiquity Inc. / March 29, 2017

Digital Engagement Provider To Sponsor Ph.D. Studies On Machine Learning And Motivational Interactions

Mobiquity, a digital engagement provider for the Fortune 500, today announced a four-year research partnership with the Vrije Universiteit (VU) Amsterdam to drive digital innovation. The company will collaborate with the VU’s Computational Intelligence Group as it scientifically co-supervises and financially sponsors Ph.D. student research in the fields of machine learning and motivational interactions in digital environments.

Events

Ty Rollin to Co-Present with Amazon on Alexa Innovation at Phorum 2017

Holly Norman / March 28, 2017

Our Chief Innovation Officer Ty Rollin just can’t stop talking about voice! He looks forward to continuing the conversation in Philadelphia at Phorum 2017. At this annual event hosted by PACT, he’ll join forces with Michael Francisco, Head of Alexa Skills Kit Partners at Amazon, to co-present a workshop on innovating with Amazon Alexa.

Voice-Plus

Talking Alexa: Be Our Guest

Ty Rollin / March 21, 2017

Are you a fan of “Beauty and the Beast?”

Before you answer, I should probably tell you it doesn’t really matter. At least, that’s what Google thought when it decided to have its virtual assistant Google Home tell everyone about the movie. When users activated the My Day feature last Thursday, they got their usual updates on the weather and any scheduled calendar events.

Thought Leadership

The Top 4 Prescriptions for Your Ailing Digital Health Strategy

Nirav Desai / February 15, 2017

Let’s get right to the point. If your digital health initiatives aren’t building better patient relationships, the problem isn’t defective technology. It’s a defective strategy.

Digital health strategy involves a lot more than technology.

Voice-Plus

Talking Alexa: The Big Game

Ty Rollin / February 13, 2017

What’s the difference between Amazon’s Alexa and the Atlanta Falcons? She has a ring.

No, this isn’t my inner Patriots fan typing. It’s the response Alexa will give you when you ask her to tell a Falcons burn. For the record, she’ll also provide Patriots burns as well as game statistics and Super Bowl trivia. And just in case you turned off last Sunday's game early, she would have been happy to provide you with live updates (so that you didn’t miss the Patriots impressive comeback, of course.)

News

Mobiquity Launches Global Lab for Building Amazon Alexa Experiences

Mobiquity Inc. / January 30, 2017

Digital Engagement Provider to Accelerate Voice-Focused Innovation in the Enterprise

Waltham, MA - January 30, 2017 - Mobiquity, a digital engagement provider that designs and delivers voice solutions and other connected experiences for the Fortune 500, today launched a global lab for Amazon Alexa.

Thought Leadership

4 Ways to Refresh Your Social Strategy

Brittany Mills / November 2, 2016

Social media has become a powerful communication, promotion and sales tool for a lot of retailers. Many brands have cracked its code to unlock top-notch marketing campaigns and engagement strategies that benefit both brand and consumer alike.

The beauty of social media is that you can engage with your customers on a more personal level and in real-time.

Thought Leadership

5 Tips for Implementing a Restaurant Kiosk

Holly Norman / September 28, 2016

So, you’re thinking about implementing a self-serve kiosk in your quick service restaurant. Brands like Johnny Rockets, McDonald’s, and Taco Bell are realizing benefits including higher sales, shorter wait times, and increased customer satisfaction, so why shouldn’t yours?

While you may be tempted to dive in as quickly as possible, a rushed or poorly executed quick service kiosk program can be an even greater missed opportunity than choosing not to adopt the technology at all.

Thought Leadership

5 Brands Killing It With Kiosks

Holly Norman / September 22, 2016

In previous posts, we’ve explored the underlying motivations of brands adopting quick-service kiosks. Today, we will highlight specific brands that are using kiosks in especially innovative ways to build brand loyalty, improve customer satisfaction, and increase overall efficiency. Take a look:

Thought Leadership

5 Must-Haves For Your Mobile App Onboarding

Holly Norman / August 2, 2016

“If you earn the right for someone to download your app, do not squander it.” Wise words from Mobiquity’s Chief Creative Officer, Mike Welsh, as quoted by Forrester in its recent report: “Mobile Onboarding Best Practices: How to Engage Your Mobile Users from the Start to Keep Them Coming Back (July 2016)

Did you know that nearly 22% of the 800 apps downloaded every second from the app store are never opened more than once?

Thought Leadership

How to Drive Engagement After Launching Your App

Brittany Mills / July 11, 2016

For brands, designing and developing an app is only half the battle. With those responsibilities falling into the CIO’s lap, CMOs are tasked with acquisition and driving ongoing engagement. They have to plan and manage how this new customer-facing touch point will seamlessly fit into the customer journey. To maintain engagement and grow retention, they need to constantly understand how to personalize the experience after the initial download.

News

Mobiquity Contributes To Design And Development Of First U.S. FDA-Approved Digital Medicine System

Mobiquity Inc. / January 1, 2015

Waltham, MA - For Mobiquity, the digital engagement provider that contributed to the design and development of ABILIFY MYCITE®, the first U.S. Food and Drug Administration (FDA)-approved digital medicine system, news of the FDA approval granted to Otsuka Pharmaceutical Co., Ltd. (Otsuka) marks an important milestone in its journey of innovation and a digital first in drug development.