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New York Post Android Tablet App
The Client
Founded in 1801, the New York Post is the oldest continually published newspaper in the U.S. Today, the Post has a daily circulation of 691,420 and is widely read for its sports coverage and Page 6 gossip.
Their Challenge
The death knell for daily newspapers is being sounded as readership falls precipitously. In 2009, it was reported that the New York Post circulation plummeted more than 20 percent. Fewer readers translate into fewer ad dollars. Add to this profit nightmare, the cost of newsprint was rising 25 percent in 2011. To buck the dire revenue trend, the Post decided to expand its readership base through mobile. After creating apps for iPads, iOS and Android phones, it wanted one for Android tablets.
Our Solution
Design, develop and deploy a Post Android app for 7- and 10-inch tablets, and build a new subscription-licensing service. With this highly innovative service, the Post can manage its mobile subscribers no matter which device, operating system or browser is used. This simplifies management and reduces costs.
In addition, the app’s technology can be adapted for future devices and platforms, meaning the Post will not have to reinvent the wheel. Another cost saving.
Compatible with the Android 2.3 and 3.0, the app, which Mobiquity manages, is customized for each version so the user enjoys a quality experience. The technology can be adapted for future devices and platforms, providing additional cost savings to the Post.
The app is available at the Android Marketplace and Amazon Appstore for $9.99 a month, $54.99 for six months and $99.99 annually.
Get the App
"Delivering content via tablet devices is an increasingly critical business strategy for the Post. So choosing a partner to develop our first Android tablet app was an important decision. We found Mobiquity’s depth of experience and breadth of offerings to be unique in the mobile services market. And our experience working with the company, through initial concepts of app deployment, was outstanding. Mobiquity bridged strategy with real life implementation in a way that enabled us to create a high quality app and subscription system using a technical infrastructure on which we can continue to build.”
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