Mobiquity

Turning Customers into Data Points with Shopper Analytics Dashboard

For the first time, retailers will be able to get insight into how customers shop in-store with YFind Technologies’ TheRetailHQ, which is called “a unique, first-of-its-kind shopper analytics dashboard powered by YFind’s patented, highly-accurate indoor positioning system.” According to YFind, “indoor positioning technologies open up a whole new world of data-based insights into consumer shopping behavi ... Read More

Businesses, Hang On to Those Loyal Customers

It might not be quite what you’d expect about customer sales and customer loyalty. A report from Northwestern University’s Center for Retail Management says that 15 percent of a business’ loyal customers account for 55 to 70 percent of its total sales. That means that you definitely want to reel in customers that will stick with you through thick and thin. Mobile technology is a great way to improve customer loya ... Read More

How Bricks-and Mortars Can Stop Showrooming

Around the middle of the ’90s, Internet companies started chipping away at newspapers in both the advertising and the content realms. From an outsider’s perspective, this was clearly the beginning of the end of the dominance of this industry. However, within newspaper organizations, the common opinion was that readers would never prefer getting news on a screen to seeing it on a page. This, of course, contributed to the downward spiral of dailies. The sad story of the newspaper industry can be applied to brick-and-mortar stores nowad ... Read More

Wake Up Retailers, Before You Get Newspapered

If retailers aren't prepared to embrace mobile - now - and instead fight it, ignore it or give it a half-hearted attempt, they could go the way of the printed newspaper. While shoppers don't mind still having the in-person "touch it before you buy it" experience, their preference is for convenience, speed and the best deal. This paper outlines what retailers need to think about as they turn to mobile, including combatting showrooming, creating frictionless checkouts, integrating loyalty programs and modernizing legacy systems to be "mobile rea ... Download Now

How Much Is One Store Location Search Worth?

If you own a smartphone, chances are you've found a place from a mobile search. A Google search will yield all sorts of results, but will also offer the location of whatever store, bank, restaurant, bus station or anything else you want to find, and tell you just how close the nearest one is. No one can argue that this is an extremely valuable function. If you're searching for a store, it's probably because you want to go there, and you probably want to buy something.

However, maybe you don't want to buy something. Maybe you just want to look, or maybe you'll buy something later or just want to do a little showrooming (taking a looky-look in the store and buying online). Today's purchase stream is anything but straightforward. This raises a major question: Just how much is that one search worth? Sporting goods and apparel retailer adidas found out< ... Read More