Mobiquity

mCommerce Struggles to Close the Deal

mCommerce is growing at an almost exponential rate. Sixty-eight percent of those with smartphones and tablets have tried to use them to buy something. But it may come as a surprise that mCommerce is struggling to complete purchases. According to a new report from Jumio, because it was difficult to pay, 66 percent of potential customers gave up. In the “2013 Mobile Commerce Insights” study, researchers found that one reason was a lengthy checkout. Jumio’s Chief Strategy and Marketing Officer Marc Barach also points out “that 41 percent of consumers failed to comp ... Read More

Starbucks Generates 10 Percent of Us Revenue From Mobile

While overall mobile payment adoption is moving slowly, this is not the experience for Starbucks, which continues to experience significant growth in the number of customers using smartphones to complete a purchase. Read what Gene Signorini, our vice president of mobile insights, had to say bout th ... Read More

Mobiquity and WIC Examine Future of mPayments

Yesterday, we released our report, "The Future of Mobile Payments," which Mobiquity produced in conjunction with the Wireless Innovation Council. It offers research-based conclusions into how mobile technology will have an impact on businesses in the next five years and provides a framework for businesses seeking to develop their own strategies for implementing mobile payme ... Read More

New Report: Mobiquity Looks to the Future of Mobile Payments

Based on Research from the Wireless Innovation Council, Report Outlines Four mPayment Scenarios that Present Opportunity and Disruption for Multiple Industries

WHAT: Mobiquity today released “The Future of Mobile Payments,” a report that offers research-based predictions for how mobile payments (mPayments) will impact business transactions by 2 ... Read More

One-Touch Mobile Payments a Reality with Venmo Touch

Braintree, which provides online payments, is offering one-touch mobile payments that work across platforms with its Venmo Touch. Venmo Touch is going live initially in a private beta with Braintree clients HotelTonight, TaskRabbit and Wrapp. Bill Ready, CEO of Braintree, pointed out that “Each time a user downloads a new app, the user needs to re-enter payment information, creating frustration . . . and a huge obstacle in the user sign-up process for a ... Read More