Results by Tag: "m-commerce"
Big Winner as Mobile Shopping Grows Is Tablets
It is estimated that by 2017, a quarter of online purchases will be made using a mobile device. In dollars that is an increase from $38.8 billion to $108.6 billion—a jump of almost 280 percent. And over that period, tablets are expected to dominate smartphones, rising to 78 percent of mobile retail sales. This has several implications for mobile and retai ... Read More
mCommerce Struggles to Close the Deal
mCommerce is growing at an almost exponential rate. Sixty-eight percent of those with smartphones and tablets have tried to use them to buy something. But it may come as a surprise that mCommerce is struggling to complete purchases. According to a new report from Jumio, because it was difficult to pay, 66 percent of potential customers gave up. In the “2013 Mobile Commerce Insights” study, researchers found that one reason was a lengthy checkout. Jumio’s Chief Strategy and Marketing Officer Marc Barach also points out “that 41 percent of consumers failed to comp ... Read More
Want a Faster Mobile Site? Trim the Fat
Are people saying their experience on your mobile website is not up to par? We suggest you cut the weight of it in half. That’s what JCPenney did with its mobile commerce site, and it shaved off 1.78 seconds from its load times. It reduced the weight from 300 kilobytes down to a more manageable ... Read More
iPhone Dominates mCommerce in the U.S.
Despite being the more popular operating system, Google’s Android has lagged behind Apple’s iPhone in terms of mCommerce in the U.S. A new study from market-research firm Arbitron Mobile found that 67.5 percent of iPhone owners have used an app for commerce compared to 43.9 percent with Androids. Moreover, in terms of time spent on mobile-commerce apps, iPhone owners rack up about 105 minutes, while those with Andr ... Read More
Smartphones Are Turning Consumers into More Efficient Shoppers
Recently, Google partnered with Nielsen to investigate how smartphone owners use their devices in the purchase process. The companies surveyed 400 people who logged 6,400 mobile-phone searches over two weeks. It turns out smartphone users turn to their devices just before buying a product or while browsing sev ... Read More
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