White Papers
How well does your company meet the demands of the connected traveler? Thirty-five percent of travelers who have an unsatisfactory mobile experience with a hotel, airlines or booking site won’t book again. With the mobile travel booking pie projected to be $25 billion, can you afford to alienate travelers? This paper details the findings of the survey across 19 travel brands and provides recommendations on what you can do make sure your brand is high on the list.... 
If retailers aren't prepared to embrace mobile - now - and instead fight it, ignore it or give it a half-hearted attempt, they could go the way of the printed newspaper. While shoppers don't mind still having the in-person "touch it before you buy it" experience, their preference is for convenience, speed and the best deal. This paper outlines what retailers need to think about as they turn to mobile, including combatting showrooming, creating frictionless checkouts, integrating loyalty programs and modernizing legacy systems to be "mobile ready."... 
Does your company make the best mobile shopping list? Mobiquity ran an independent survey of 1,000 consumers to find out how much they like – or don’t like – to shop at the top 20 brick-and-mortar retailers using their smart devices. The key reasons for mobile shopper dissatisfaction? Retailers’ apps and mobile sites are often slow to load, challenging to navigate and prone to errors at checkout. Check out the results, and see if there are any surprises.... 
While there is significant debate about how the mPayments market will evolve and who will emerge as winners and losers, there is little debate that the market will grow quickly. Mobiquity recently conducted a scenario-planning research initiative with the
Tags: m-payments, mobile payments
If you don't want your app to be one of the 70 percent that is opened but never used again, then you should understand the ins and outs of User Experience (UX). Designing an app takes time, research and a deep understanding of your intended audience. It’s not something that can be scrawled on a napkin between dinner and dessert. Learn exactly what makes for superior UX, which will advance your business objectives and bring added value to your company.... 
Don’t lose time and money by taking a “throw an app against a wall to see if sticks” approach to mobile. It’s not going to work. Period. You need to develop a winning, flexible strategy if your organization is to take full advantage of what mobile can do for you. In this white paper, Scott Snyder, Mobiquity’s chief strategy officer, lays out the five important steps you need for a robust, winning enterprise mobile strategy.... 
For many organizations who have dipped their toes into the mobility waters, the value is unclear because the effort has often been a simple “thin app” such as driving higher productivity through better workflows for vacation approval or travel expenses. Only a few companies are thinking “beyond the app” to drive real business value and innovation through a holistic approach to mobility.... 
Mobile is changing how we get healthy, how we
stay healthy.
Apps can help us stick to a diet and exercise plan, remind us to
take our meds,
save babies and even lower costs by reducing the number of trips
to the
doctor’s office.
Smartphones have become our umbilical cords to the world. With that comes a wealth of information that when
extracted, analyzed and skillfully used gives businesses powerful tools to engage with customers, build loyalty
and ultimately drive sales.Get the MobileDose
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