A new book by our own Scott Snyder – President and Chief Strategy Officer of Mobiquity
Product Details
Hardcover: 208 pages
Publisher: Wharton School Publishing; 1 edition (July 20, 2009)
Language: English
ISBN-10: 013700379X
ISBN-13: 978-0137003792
Get it at Amazon
or Better World Books
Amazon Product Description
Prepare for a Wireless Revolution That May Prove Even More Disruptive Than the Internet Revolution
Why next-gen 4G technology will lead to a radical, qualitative shift in how you use wireless How to leverage "digital swarms" of distributed, self-organizing groups to transform your business Indispensable new insight for CXOs, board members, strategists, and consultants in all industries Next-generation 4G wireless technology won't just be faster: It will offer breakthrough opportunities for competitive advantage. 4G will accelerate a massive power shift that's already well underway: the emergence of decentralized, self-organizing "digital swarms" both inside and outside the enterprise. This book will help you understand both the technology and the radically new organizations it will make possible. You'll discover how these changes will affect you…how to innovate around 4G wireless to build profitability and market share… how to anticipate and manage business risks you've never even imagined before… how to harness the relentless "digital swarms" that are now rising to power in your company and your marketplace!... Read More
