Mobiquity

Any doctor will tell you. One of the hardest parts of medicine is changing patient behavior. It’s not good enough to prescribe medication or provide a list of “do this and don’t do that.” People have to take their pills, eat what’s good for them, exercise and all the other things that lead to good or improved health. And doctors desperately need accurate, complete data to give their patients the best care possible.... Listen Now

It all starts with understanding the end user. Who is the target customer? In what context will he or she be launching the app? Will it immediately capture and engage them on a small screen? These are just some of the questions Mobiquity Chief Creative Officer Andrew Hiser will answer during this lively conversation.

Today’s mobile users have high expectations. If you disappoint them, your app may never be launched again.... Listen Now

Going mobile entails a lot more than building a couple of apps—if you and your company want to see real value. A comprehensive mobile strategy is of the essence, one that means rethinking your business processes. As you’ll hear in this podcast, there's no time to waste. Companies must figure out what their consumers are demanding. How mobile can improve employee efficiency. Being poised to quickly exploit new opportunities.

Dr. Snyder, who wrote the book—"The New World of Wireless: How to Compete in the 4G Revolution"—on the next generation of wireless systems and adaptive business strategy, lets you know what you should do to successfully ride the mobile wave. He also gives you a peek at what new innovations are on the horizon. This is the second in a series of interviews with thought leaders in the mobile field by Mobiquity Vice President of Marketing Lori Cohen.... Listen Now