Mobiquity

Bill Seibel on Mobiquity's Thought Leadership
Check out Mobiquity CEO Bill Seibel's interview with blogger Sramana Mitra. Bill discusses the demand of enterprises for deeply integrated mobile strategies, the effort required to design and deploy these strategies and the ways that companies are rebuilding their business models to focus on the growing consumer demand for mobile services.

Mozilla to Launch 'Open Web Devices' Browser-based Mobile OS
Mozilla's “Boot to Gecko” project has its first official partner, Spain's Telefonica, and the two will jointly launch the “Open Web Devices’ (OWD) platform and corresponding smartphones late this year. OWD uses the Android kernel, but has an entirely Web-based architecture that uses HTML5 apps with full access to core APIs. This means that all phone apps and functions, including voice calls, will be run through an embedded version of the Firefox browser. With OWD, Mozilla will be going head to head with all the other giants in the mobile OS arena. Check out Gigaom's take on how this may affect the global race for mobile OS supremacy

New AT&T Service Will Let App Makers Pay for App Data
AT&T is designing a service that has mobile-app designers paying for data their apps use instead users being socked with charges. It’s being compared to toll-free 800 numbers for the mobile broadband world. As users are increasingly paying attention to monthly data allowances and the costs of using larger amounts of data, this could represent a boon for apps that have high data consumption as part of a paid service (a company could choose to cover the data costs for movie or music streaming, for example). AT&T expects the service to be available sometime in 2013.

Android Hits 850,000 Activations Daily, Google Makes Some Mobile Predictions
At the Mobile World Congress in Barcelona, Android head Andy Rubin announced that Android has hit the 850,000 global daily activations benchmark. Rubin also stated that "2012 is the year that we double down and make sure we're winning in that [the tablet] space." Jason Spero, Google's head of mobile sales and strategies, also took the stage today and will have some predictions about the future of the mobile world in the next year. Check out Google's blog post with Spero's predictions here.

Beware of Mobile's Unintended Consequences
In the first of a series of blog posts on the potential problems presented by retailers, consumer brands and B2Bs engagement with mobile technology, Forrester Research's Ted Schadler discusses several success stories in which companies have been extremely successful taking advantage of mobile technology. Later posts will focus on some of the many ways that companies can get it wrong and how to avoid doing so. Also worth a look is Schadler's take on the new “systems of engagement'” presented by mobile technology.

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