L'Oreal Brings Shopping to N.Y. Taxis, Heads-up Displays and More
L'Oreal Brings Shopping to N.Y. Taxis
Mobile marketing. When it works brilliantly, it's about delivering the right message at the right time to prompt action. Imagine you're in crosstown taxi in Manhattan with nothing but time to kill. Up pops a how-to video on the latest cosmetic products from L'Oreal. Interested? You can buy it right there with Snap-to-Buy technology. The campaign is being tested during NYC Fashion Week. Now that's what we call mobile, mobile advertising.
Tablets Aren't Enough
Don't just throw iPads at your employees with a digital catalog on it and call yourself a mobile-enabled retailer. You'd be better off printing brochures. Philippe Winthrop from the Enterprise Mobility Forum was disappointed to find a retailer doing this. Employees wanted to find value in the investment, but the app for checking inventory was slow, and checkouts were still limited to the cash register. Your employees’ user experience is the real key to getting results out of mobile. An iPad is not enough.
The Next Frontier: Heads-up Displays
Everyone that's waiting for brain-controlled smartphones is going to have to wait. Good thing heads-up displays are almost here. Google and Motorola are getting very close to releasing some. Google's is running Android and has a display only in the right lens. It uses a camera to overlay information in augmented reality. The Motorola one got a lot of attention at CES since there were prototypes at the show. This is some serious Minority Report tech.
What Mobile Means to the Super Bowl
More than 41 percent of searches related to the Super Bowl came from mobile devices. Google released statistics yesterday that broke down search traffic by platform, searches and time. At least Patriot fans have a consolation prize, searches for their team's players clearly beat those of the Giant's.
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