Facebook to Enter Mobile Payments, Mobile Web Makes Loyal Customers and More
Are Facebook Dollars Inevitable?
Recently, Facebook filed IPO paperwork indicating its intention to go public. For a company estimated to be worth $80 billion and with last year’s revenue reports indicating $3.7 billion in revenue, Facebook is poised to again reinvent how we interact with our technology. With a projected 320 million mobile-app sessions per month, Facebook now is interested in transitioning into the hub for mobile payments. Their recent agreement with mobile payment firm Bango further indicated this intention. Mobile application purchases are expected to hit $1 billion in 2012, five times more than last year, making it an ideal time for Facebook to launch such a project.
How to Make Mobile Web Customers Loyal
Mobile Web encompasses a major growing medium through which consumers interact with companies. Being able to maximize those interactions and make customers loyal represents a huge opportunity. Fast-food chain Jack in the Box recently released a mobile microsite that informs customers about current deals such as a BLT Cheeseburger Combo for $4.99. With a substantial portion of consumers now connecting to companies through mobile, it is more important than ever to optimize their experience. JetBlue has also launched a new mobile app and redesigned their mobile and websites in order to offer a more personalized experience to users. Leveraging HTML5 mobile Web capabilities will create more engaging experiences for customers, in turn breeding loyalty.
Google-Motorola Deal Approved
The United States Justice Department Antitrust Division has approved Google’s purchase of Motorola, doing so just hours after the European Commission ruled the same. Google still needs approval from China, Taiwan, and Israel to finalize the deal. Google will now have access to around 17,000 patents currently owned by Motorola.
A New Disruptive TV Model?
Barry Diller, who created Fox television network is launching Aereo. Costing $12 a month, it will stream all of the content of major TV networks to phones, tablets and Internet TVs starting mid-March in New York City. If you're not a fan of House of Lies, Larry David or 24-hour sports networks, you can buy TV a la carte. Users now have a complete alternative to buying cable, Aereo for the network channels and Hulu or Netflix for films.
The Wall Street Journal reports that Apple is planning an 8-inch iPad. Citing unnamed sources, the WSJ also states that Apple is not as far along building the device as previously thought.
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