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MobileDose - 8/1/2012

Facebook has had a tough go lately, dropping last Friday to just 60 percent of its initial IPO value down to $22.28. Now, in a new study, EyeTrackShop reports that mobile-devices users were least likely to see ads and had a lower recall of them. With only between 3 and 13 percent chance of a user seeing an ad located “below the fold,” this qualifies as yet another sign of why Facebook has struggled to monetize mobile. But wait, there’s more. Limited Run, a digital-distribution outlet for musicians, has pulled its Facebook account, announcing that 80 percent of their ad clicks were from bots... Read More

New data from Strategy Analytics shows a slowdown in smartphones shipped, dropping 5 percent year over year to 24 million units in quarter two of 2012. Also in the report, Android conceded market share to Apple, falling to 56 percent.... Read More

When Apple announced last week that they planned to acquire AuthenTec for $356 million, speculation began as to how the proprietary technology could be used in Apple products. AuthenTec’s biometric security and authentication services provide a great opportunity for Apple. It could advance mobile payments in the United States by providing protections for users through pairing biometric measures with credit-card information.... Read More

Tags: Apple, m-payments

ABI Research predicts that by 2017, 24.4 percent of all online sales will be done over a mobile device. With mobile commerce bringing in $65.5 billion in 2011, adapting to this growing market is vital for business. Two retailers that are taking steps to integrate mobile into their in-store experience are Z Gallerie and London Drugs.... Read More

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