The U.S. spends an estimated $290 billion annually when patients fail to follow doctors’ orders. The widespread adoption of smartphones now presents an opportunity to rethink behavior change solutions that help patients to not only treat, but prevent, their medical ailments.
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Companies focus on mobile as a task on their to-do list because they are not equipped to deal with designing, building and integrating a mobile solution that makes a strong impact. To limited or no success. Mobile is profoundly different than earlier technology waves and you can’t rely on the same “best practices”. This paper dispels the lies CMOs usually hear about “going mobile.”... Download Now
Who is the best person to lead your business towards mobile excellence? A CIO? CMO? Someone in IT? How can you figure out what your employees need? Or your customers? How do you build and deploy apps that will be used more than once? Listen to this podcast and learn how to make mobile work for your company. This conversation between Lori Cohen, and Chris Silva, Altimeter analyst and 10-year veteran of the research industry, will guide you through the maze of mobile decisions so that this powerful technology can better serve your enterprise needs.... Listen Now
The world around us has gone mobile. Our devices are extensions of ourselves, giving us nearly incredible powers. But Josh Clark, an advocate for user-experience design believes “What’s important to the user is how we design, structure, store, transport and create content to let it flow into all mobile devices to deliver the same rich user experience.” We at Mobiquity agree.... Read More