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15 years ago, your company had to invest a good deal of money designing some fancy new contraption called a "website." But nowadays having a top-notch website isn't enough: You've got to have mobile presence as well.
Mobiquity, founded in April 2011 by consulting and e-business veteran Bill Seibel, helps businesses develop, design and implement mobile strategies that will make them relevant to users who spend less time on personal computers and more time on tablets and smartphones. And that doesn't just mean helping your company develop a smartphone app either, as Seibel says he wants to help companies really make mobile an integral part of how they interact with their customers.
"Any new mobile solution that's going to transform your business process has to include near-field communications, sensors and all these things that didn't exist before," he says. "We're focused on creating an impactful experience, since a majority of apps don't get used two or three days after being downloaded."
Most of Mobiquity's revenue comes from designing, building and deploying mobile applications and services for companies, although the company does do some straight-up consulting work as well. Weight Watchers Senior Vice President of Engineering Mike Laginestra says that Mobiquity helped his company design and implement a mobile application that enables clients to keep track of the points they're consuming and make smarter food choices regardless of where they are. Among other things, the app has a barcode scanner that gives users PointsPlus values and nutritional information on food they're thinking about buying in the grocery store.
"Our objective for our mobile program is to be ubiquitous for our customers," says Laginestra. "We want to be with them in the kitchen, in the grocery store and in restaurants. ... Mobiquity has helped us a lot with checking out different versions of our apps before they go up on app markets."
Mobiquity lists work it has done for clients running on iOS, Android, BlackBerry and Web platforms.
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