The New York Post is known for hard-hitting reporting, great sports coverage and memorable headlines. (Who can forget “Headless Body in Topless Bar”?) Founded more than 200 years by Alexander Hamilton, it once boasted a circulation of 900,000. But like so many other newspapers, the Post was not prepared for the online onslaught, with readership falling to 525,000. New York straphangers no longer wanted to hold a paper to read the latest gossip when getting news from their smart devices was so much easier.
To withstand the digital juggernaut, the Post decided to expand its readership base through mobile. It created apps for iPads, iOS and Android phones. That left Android tablets.
Mobiquity designed, developed and deployed a Post Android app for 7- and 10-inch tablets. In addition, we built a new subscription-licensing service for the paper. With this highly innovative service, the Post can manage its mobile subscribers no matter which device, operating system or browser is used.
The subscription-licensing service simplifies management and reduces costs. Compatible with the Android 2.3 and 3.0, the Mobiquity-managed tablet app is customized for each version so the user always enjoys a quality experience. The technology can be adapted for future devices and platforms, providing additional cost savings to the Post.