Entering a rapidly changing field can be daunting. You must be creative and able to navigate successfully through unchartered territory. Such it is with digital marketing, which arose with the advent of the Internet, websites, multiple search engines, blogs and most recently, the explosion of social media.
Jennifer Halloran is an established veteran in the field. At Fidelity Investments, she developed digital-marketing programs in social media, mobile, online and the Fidelity website to support the company's brand and ultimate customer experience. She drove online programs that improved marketing ROI, engagement, and customer loyalty and satisfaction.
Earlier at Fidelity, Halloran oversaw and created cohesive and compelling omnichannel marketing campaigns across traditional and digital marketing mediums. Before joining Fidelity, Halloran was vice president of communications at Putnam Investments. There, she worked on Putnam’s retail mutual-fund and college-planning product lines. Prior to Putnam Halloran also spent a number of years in digital and traditional advertising agencies with experience at both Hill Holiday and Digitas.
Halloran holds an MBA focused on marketing and entrepreneurship from Babson College and a bachelor's degree in political science and economics from Boston College.