Mobiquity

Beth Andersen
President of Aetna's West Region

Andersen has operational and financial responsibility for Aetna's individual, small group, midmarket, Medicare and public-sector customers, as well as provider network management within the region.

For nine years prior to taking this role in January 2010, she was president of the small and middle-market business segments for the west region. A healthcare executive with more than 25 years experience, Andersen has held various management positions in sales, customer operations and underwriting.

She has a B.A. in economics and an MBA from the University of California, Berkeley. Her professional affiliations include serving on the board of the California Association of Health Plans.

Josh Clark
Author, Speaker and Interaction Mobile Designer

Josh Clark is an interaction designer specializing in mobile design strategy and user experience. He's author of "Tapworthy: Designing Great iPhone Apps" (O'Reilly, 2010) and "Best iPhone Apps" (O'Reilly, 2009). Josh's company Global Moxie offers consulting services and training to help media companies, design agencies, and creative organizations build tapworthy mobile apps and effective websites. His clients include eBay, Nokia, Intuit, and SAS.

Josh is a regular on the international circuit of technology conferences, educating designers, managers, and developers about mobile strategy and designing for phones and tablets.

Before the internet swallowed him up, Josh was a producer of national PBS programs at Boston's WGBH. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, he created the uberpopular "Couch-to-5K" (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.)

Josh graduated from Harvard College in three years

Dr. Stephen Ferzoco
Chief Medical Officer

At Mobiquity, Doctor Ferzoco is focusing on the growing field of mHealth and how it can be used to improve efficiencies and care among hospitals, healthcare providers, patients and insurers.

One of his areas of concentration has been finding effective ways to change behavior through the 5Ps of healthcare—Predictive, Preventive, Parametric, Point of Care and Personalization.

Before joining Mobiquity, Doctor Ferzoco was an associate surgeon, division of general and gastrointestinal surgery, at Brigham and Women's Hospital, a Harvard Medical School affiliate; and co-founder of Zenoco, an innovative mobile-health solutions developer. He has been named a Top Doctor by U.S. News & World Report.

Doctor Ferzoco received his undergraduate degree from Tufts University and graduated from Yale University School of Medicine. He did his surgical training at Brigham and Women's Hospital.

Michael Heffernan
Mobiquity Co-founder

Heffernan spent nearly two decades at Citigroup, most recently as head of regional sales institutional equities for Citi Markets and Banking, the investment-banking arm of Citigroup.

During his tenure, Citi's seven regional sales offices were consistently recognized as Wall Street's top equity-sales team. Heffernan has extensive experience in setting policy in institutional equities, equity research and capital markets, and has worked with hundreds of companies across a broad spectrum of industries in crafting and executing their IPO, private placement and secondary offerings.

Earlier in his career, Heffernan served in a number of senior roles for Salomon Brothers, including vice president of institutional-equity sales, head of the company's Boston office and interim co-head of national sales. Previously, he headed the Boston office for NatWest Markets. He started his career with E. F. Hutton, where he held positions in institutional sales and trading.

Heffernan is a graduate of Georgetown University and holds an MBA from NYU's Stern School of Business

Thornton May
Executive Director and Dean of IT Leadership Academy, Jacksonville, Fla.

May is a futurist, educator and author. His has extensive experience researching and consulting on the role and behaviors of "C" level executives in creating value with information technology. The editors at eWeek included him on their list of Top 100 Most Influential People in IT. The editors at Fast Company labeled May "one of the top 50 brains in business."

He has established a reputation for innovation in time-compressed, collaborative problem solving. He serves on the Futurist- External Technology Advisory Board at the Franklin W. Olin College of Engineering and co-founded the CIO Solutions Gallery at the Fisher College of Business (the Ohio State University), where he also teaches the MIS program for eMBAs.

A columnist at Computerworld, May advised the founding editors of Fast Company Magazine. He is the author of "The New Know: Innovation Powered by Analytics."

May obtained his bachelor's degree in Asian studies from Dartmouth College; his master's degree in industrial administration from Carnegie Mellon University; and developed his Japanese language competence at the Center for Japanese Studies at the University of Michigan and Keio University in Japan.

Don McNichol
Executive consultant to communications companies

For Don McNichol, data is king. If you sift through data and extract the right information, you can create a seamless digital relationship with your audience. And McNichol has done that successfully more than once.

Most recently, he turned around venerable watch company Tourneau’s approach to customer service by setting up what he calls a “digital constellation” that integrates stores, the website, social media and call centers around one database. To create a closer connection between sales associates and customers, the associates relied on a “little black tablet” instead of a little black book to keep track of preferences, previous purchases and other client details.

From 2005 to 2010, McNichol was director of direct marketing and eCommerce at Intermix, a women’s fashion retailer. There he used targeted emails and product recommendations to increase revenue. Earlier, he served as senior director of product marketing at Prodigy Communications and was in business development at digital agency Poppe Tyson. McNichol’s diverse experience extends to international government telecom structures in South America to the high-fashion grounds of New York City.

McNichol is a sought-after speaker on how technology impacts the retail industry.

He received an MBA in general management from Dowling College and a BA in economics from the University of North Carolina, where he played on the 1991 national championship lacrosse team.

Mark Pecen
Vice President, Advanced Technology for Research in Motion (RIM)

Pecen is responsible for economic and strategic assessment of advanced wireless-technology investments, commercialization of applied research, strategic technology partnerships and customer collaboration on future technology deployment at RIM, makers of the BlackBerry wireless devices, systems and services.

Pecen represents RIM to industry and academic organizations, and serves as an adviser to the Canadian government on wireless communication and research. He is on the boards of 3G Americas, École Polytechnique, Wilfred Laurier University School of Business, Quantum Works academic network for quantum information research and the Communication Research Centre (CRC) of Industry Canada. Pecan holds more than 100 fundamental patents in mobile-communication networking and computing.

He is a graduate of the University of Pennsylvania, Wharton School of Business and the School of Engineering and Applied Sciences.

Ron Police
Advisory Board Member, College of Information Sciences and Technology, Penn State

Ron Police has over 25 years experience in the information technology industry. In 2012, Police established a consulting business focused on executive coaching, strategic planning, sales, and marketing strategies for commercial and government technology companies.

During the prior 7 years, Police was a Vice President for Apple Inc., responsible for business to the Government markets. He implemented strategies to increase revenue and profitability over 50% annually, invigorated interest in the Mac, and launched new mobility solutions that transformed technology utilization by all levels of Local, State & Federal Governments.

Preceding Apple, Police spent 17 years at Oracle Corporation, with the more recent positions of Senior Vice President of Higher Education and Healthcare Sales, Senior Vice President of Sales Operations, and Vice President of DOD & Intelligence Operations. During his tenure, Police was involved in designing solutions through a period of rapid technological advancement for some of the largest scale customer data problems from mainframe to client-server to the World Wide Web.

Police received his Bachelor’s Degree in Supply Chain Management from Penn State in 1982. He has completed an executive studies program at the University of Virginia’s Darden School of Business and leadership development programs at The Center for Creative Leadership in Colorado. He has been actively involved in numerous technology trade associations and is currently on the Advisory Board of Tenacity Solutions, immixGroup, and Mobiquity. Police is also on the Board of Advisors for Penn State’s College of Information Science and Technology.

Police resides in Vienna, VA with his wife Kim and 3 children.

Crawford Del Prete
Senior Vice President, International Data Corporation (IDC)

Del Prete manages IDC's largest research program, which has nearly $100 million in revenue and more than 200 employees in the U.S. and Canada alone. He is responsible for marketing, product management and market development for the market research and analysis company. He is active in research and consulting efforts in the overall IT and consumer space and serves as IDC's lead analyst for Hewlett-Packard.

Del Prete holds a B.A. from Michigan State University.

Roy Rosin
Chief Innovation Officer, UPenn Health System

Rosin advises new Intuit teams and manages Brainstorm, Intuit's innovation-management platform. In shaping an innovation role, he led changes in how Intuit, a software company best known for Quicken, QuickBooks and TurboTax, manages new business creation.

Rosin had been general manager of Intuit's consumer division where he was responsible for a $115-million portfolio of businesses, including Quicken software. He also was part of the management team that rapidly built Intuit's consumer Web businesses and served as Quicken's product manager.

Rosin received his MBA from Stanford. He graduated with honors from Harvard College with a concentration in economics.

Jonathan Stark
Mobile Consultant and Web Evangelist

He is a nationally recognized mobile-application consultant. He's the author of O'Reilly's "Building iPhone Apps with HTML, CSS, and JavaScript," as well as "Building Android Apps." A frequent speaker at industry conferences, Stark is often quoted in the media on Internet and mobile-lifestyle trends. And The Wall Street Journal deemed him an expert on publishing desktop data to the Web.

While president of Jonathan Stark Consulting, which specialized in mobile and Web applications, his client list included Turner Broadcasting, Staples and the PGA Tour.

Earlier, he had been vice president of the Moyer Group, handling customer acquisition, project management, resource allocation, internal-systems development, employee acquisition and development, and conflict resolution.

And, he is the Jonathan behind Jonathan's card, an experiment that made headlines by combining mobile payments with social giving to create a "pay it forward" movement.

Stark began his programming career more than 20 years ago on a Tandy TRS-80 and still thinks Zork was a sweet game.

He received a bachelor of music degree from the Berklee College of Music in Boston.

Andrew Zimmerman
Consultant

Andy consults with established companies and start ups in the mobility services domain. His career includes a mix of large professional services organizations and early stage companies. Most recently, he was the global leader of Accenture Mobility Services, which provided professional and managed services to clients in the mobile commerce, enterprise mobility and machine to machine markets. Previously, he was the global lead for Accenture New Businesses and the Communications Industry practice. Andy was CEO of Predictive Systems, a small public company providing services in the network engineering and security markets. He was COO of the New York incubator of idealab! Previously, he led the ebusiness and telecommunications practices globally at PricewaterhouseCoopers.

He received degrees from Haverford College and the Stern School of Business at New York University.